The 1st Halal Expo Philippines took place on November 14-16, 2024, at the World Trade Center, organized by the Philippine Department of Tourism. This landmark event launched the Halal Tourism and Trade Expo, highlighting halal-certified and Muslim-friendly tourism products and services. It served as a platform for showcasing the fast-growing halal industry in the ASEAN region, connecting businesses and consumers to shape the future of the halal industry in the Philippines.